An interview with Shauna Gleason, director of social media at Forbes.

Content people have long viewed social platforms as link-bearing pivots that swung users toward content hubs. But that’s over, as social has matured into something that demands their primary attention. Here are five things content marketers can do to master social in 2018, courtesy of Forbes’ Gleason.

1. Embrace influencer marketing.

Forbes can testify to the benefits of influencers. Recent takeovers of Forbes’ Instagram account by coding evangelist/model Karlie Kloss and musician The Weeknd to support Forbes’ yearly 30 Under 30 and Celebrity 100 lists, respectively, dramatically boosted the account’s numbers. “Influencers like that put Forbes before a youthful audience interested in business, tech and entertainment.” Gleason said. “That’s a desirable audience for us.”

Of course, Forbes has access to the movers and shakers who appear on its cover. Your organization needs to create its own network of influencers. If you need help doing that, Gleason says, call your local social media agency—and fast.

Read More: 5 Social Media Tips For Your Content Marketing Strategy